Pre-Owned Loro Piana: The Quiet Luxury Buyer's Guide

Before it was a clothing brand, Loro Piana was first and foremost a matter of raw material. The family traded wool in Piedmont from the early nineteenth century; the company was officially founded in 1924 by Pietro Loro Piana in Quarona. Over the generations — and notably under Sergio and Pier Luigi from the 1970s onwards — the house turned textile know-how into a global signature of luxury. In 2013, LVMH acquired control, with the family retaining a stake.

This obsession with fibre explains why Loro Piana resembles no other house: here, value lies not in a visible logo but in the hand of the material. That is precisely what makes the second-hand market so relevant — quality never goes out of fashion.

The heart of Loro Piana's genius is its fibres, among the rarest in the world. Worth knowing before you buy:

A piece in vicuña or baby cashmere is recognisable by its hand: a dense softness, never coarse or "synthetic". That is the first reflex of authentication.

On the footwear side, the Summer Walk loafer, introduced in 2005 and inspired by the family's passion for sailing, has become the absolute icon of quiet luxury — recognisable by its supple studded sole and its silky suede. Its high-top version, the Open Walk, completes the line. On the wardrobe side, look for cashmere sweaters and cardigans, shirt-jackets, wool and cashmere coats with a clean drape, as well as scarves, stoles and beanies — often the most accessible pieces to discover the house. In leather goods, soft leather and cashmere totes round out the silhouette.

Loro Piana is counterfeited less than "it-bag" houses, but vigilance remains wise on highly sought-after pieces. The checkpoints: the hand of the material (characteristic softness and weight, with no synthetic feel); the typography and stitching of the labels, which should be crisp, mentioning the signature fibres (baby cashmere, vicuña); the finishing — buttons, hems, linings — always meticulous; on the Summer Walk, the quality of the suede, the suppleness of the sole and the evenness of the stitching. No single criterion is enough: authentication is multi-criteria.

Every piece sold at Old Fashioned Club is examined by our experts and accompanied by a certificate of authenticity. Entrupy authentication (AI + microscopy) is used on many items and available on request.

As a guide, on the pre-owned market:

These benchmarks depend on condition, the exact fibre and rarity. As new Loro Piana is among the most expensive on the market, the second-hand discount is often attractive on lightly worn pieces.

Discover our pre-owned Loro Piana selection — cashmere, loafers and ready-to-wear — along with the entire Loro Piana universe at Old Fashioned Club. To build a cohesive wardrobe, explore our pre-owned luxury clothing too.