{"id":54190,"date":"2022-01-17T12:00:59","date_gmt":"2022-01-17T11:00:59","guid":{"rendered":"https:\/\/oldfashionedclub.com\/the-louis-vuitton-trunk-success-story\/"},"modified":"2024-07-17T02:37:11","modified_gmt":"2024-07-17T00:37:11","slug":"the-louis-vuitton-trunk-success-story","status":"publish","type":"post","link":"https:\/\/oldfashionedclub.com\/en\/the-louis-vuitton-trunk-success-story\/","title":{"rendered":"The Louis Vuitton trunk success story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54190\" class=\"elementor elementor-54190 elementor-28362\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-593ecc89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"593ecc89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-789d6f6a\" data-id=\"789d6f6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7679dccd elementor-widget elementor-widget-heading\" data-id=\"7679dccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ancestral know-how  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77387e62 elementor-widget elementor-widget-spacer\" data-id=\"77387e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e22a94a elementor-widget elementor-widget-text-editor\" data-id=\"2e22a94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Practicality, convenience and know-how, trunks have existed for centuries.\nAn evolution through the decades that never stops.<\/p>\n<p>Dating back to the Middle Ages, the trunk gave rise to trunks, which appeared a few years later. Before their development in the 19th century, trunks were used extensively by explorers.  \n\nBulging in shape, with a handle on each side, trunks were generally made of exotic woods, and were manufactured directly in the ports, enabling many bulky objects to be brought in while being protected.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ef1b73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61ef1b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3cb790 elementor-widget elementor-widget-text-editor\" data-id=\"7d3cb790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn 1870, the pace of production accelerated, thanks to industrialization and technical progress, particularly in the area of transportation.\nBut their bulky sizes and domed lids were unsuitable for air and rail transport.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f5bfc28\" data-id=\"6f5bfc28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70feb2b0 elementor-widget elementor-widget-spacer\" data-id=\"70feb2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63be95bc elementor-widget elementor-widget-spacer\" data-id=\"63be95bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4736a1 elementor-widget elementor-widget-image\" data-id=\"3c4736a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1734\" height=\"1826\" src=\"https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21.png\" class=\"attachment-large size-large wp-image-28363\" alt=\"\" srcset=\"https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21.png 1734w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21-1000x1053.png 1000w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21-340x358.png 340w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21-1459x1536.png 1459w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/Capture-decran-2022-02-01-a-14.25.21-1300x1369.png 1300w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4693ad56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4693ad56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147f56fe\" data-id=\"147f56fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7c6144 elementor-widget elementor-widget-spacer\" data-id=\"3a7c6144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7488671b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7488671b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2fdccde8\" data-id=\"2fdccde8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de11d4b elementor-widget elementor-widget-spacer\" data-id=\"1de11d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37d6f2 elementor-widget elementor-widget-image\" data-id=\"d37d6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/monogramme_3408.jpeg\" class=\"attachment-large size-large wp-image-28364\" alt=\"\" srcset=\"https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/monogramme_3408.jpeg 1280w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/monogramme_3408-1000x1500.jpeg 1000w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/monogramme_3408-340x510.jpeg 340w, https:\/\/media.oldfashionedclub.com\/wp-content\/uploads\/2023\/11\/monogramme_3408-1024x1536.jpeg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-65e9fa79\" data-id=\"65e9fa79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6155ab2a elementor-widget elementor-widget-heading\" data-id=\"6155ab2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">French success:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d8ee37 elementor-widget elementor-widget-text-editor\" data-id=\"25d8ee37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After his apprenticeship as a layetier-emballeur-malletier with Monsieur Mar\u00e9chal, Louis-Vuitton became the exclusive packer for Empress Eug\u00e9nie and founded Maison Louis-Vuitton Malletier in 1854. In his studio, he designed a light gray canvas, called Gris Trianon, a highly original color, as most trunks were quite dark. This fabric provided a certain resistance to leather, which cracked more easily.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21419ba7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21419ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c8f105 elementor-widget elementor-widget-text-editor\" data-id=\"26c8f105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 1858, Georges Vuitton, son of Louis Vuitton, revolutionized the world of luggage with the invention of the flat trunk. A multi-purpose design that&#8217;s as aesthetic as it is functional. Particularly useful for traveling, the flat trunk comes in a variety of forms, such as the sleeper trunk, the chest of drawers trunk and the laundry trunk. He also created the zinc trunk, whose function was to insulate belongings from humidity and protect them from raindrops. The perfect way to stay stylish in any situation!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d920fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d920fd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f3b35f\" data-id=\"3f3b35f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180afec0 elementor-widget elementor-widget-spacer\" data-id=\"180afec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a108976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a108976\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3515e864\" data-id=\"3515e864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-656d3a68 elementor-widget elementor-widget-text-editor\" data-id=\"656d3a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn 1886, Georges Vuitton and his father Louis-Vuitton adopted a unique, stronger latch system with two spring-loaded buckles. An invention that guarantees better protection against the increasing number of bandits.  \nA few years later, numerous locks were invented, some of them exclusive to the model, such as the &#8220;V&#8221; lock, which was particularly used by the house.\n  Featuring a 5-groove system, this lock is available in 2 materials, brass and metal, and could be made of copper or aluminum on certain orders.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7d6ab5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7d6ab5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ac6b8a\" data-id=\"73ac6b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25cf6172 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25cf6172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35076f13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35076f13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d371c9\" data-id=\"33d371c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61511592 elementor-widget elementor-widget-text-editor\" data-id=\"61511592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn 1870, Georges Vuitton expanded his designs abroad, mainly to reach the English market. Nevertheless, it will have to deal with a major problem: counterfeiting. To combat this scourge, which still persists today, Georges Vuitton created the\n  &#8220;Monogram LV&#8221;, emblem of the French house.\n \nSince its first creation, Louis-Vuitton has been highlighting its unique, high-quality craftsmanship. A company that continues to innovate and expand year after year.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207157b3 elementor-widget elementor-widget-spacer\" data-id=\"207157b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At a time when fast fashion has become a way of life for many consumers, this low-cost trend is generating deplorable social and environmental impacts on a global scale [&#8230;].<\/p>\n","protected":false},"author":1,"featured_media":46116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[933],"tags":[],"class_list":["post-54190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-trends-en"],"_links":{"self":[{"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/posts\/54190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/comments?post=54190"}],"version-history":[{"count":0,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/posts\/54190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/media\/46116"}],"wp:attachment":[{"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/media?parent=54190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/categories?post=54190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oldfashionedclub.com\/en\/wp-json\/wp\/v2\/tags?post=54190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}